Anthology Blog

Have you explored the Engagement Metrics Dashboard yet? When you dig in, you’ll not only get a sense of the level of engagement of your population, but you’ll also see how they are primarily engaging, be it through email, events, online giving, and more.

Happy Birthday emails are a valuable touchpoint between you and your alumni, friends, and supporters. It provides your organization with a unique opportunity to celebrate an individual without a needing an “excuse” to connect.

Knowing who your most highly-engaged supporters are is vital to your institution’s fundraising success. It can help you identify those who have not yet given, as well as those who have given but might be able to give more or support you in a different way.

Everyone knows that assessment is all about the use of the data. There’s a reason that “closing the loop” is one of the most used and most loved phrases in the assessment professional’s handbook – it’s always relevant. The assessment cycle (whatever version of it you use) is here to stay – it’s always a loop, and that final step is what matters.

In higher education, we are diligently working to address multiple challenges at any given moment. Of all the challenges, one of the most critical is the constant pursuit and fulfillment of the “Five Principles of Academic Leadership” – institutional mission, service, demand, quality and financial stewardship. Each principle is important in and of itself, but the fluidity in which they connect and impact each other is significant.

It’s never too early to start engaging with students on behalf of your institution’s alumni association. When a student is involved on campus, they are twice as likely to attend an alumni event and 1.6 times as likely to donate to your institution after graduation in comparison to those alumni who were not involved in student organizations while on campus.

The holidays are upon us and we are moving into the season of perpetual hope. But when it comes to email marketing, hope is not a strategy. Gone are the days of sending out a blanket email to all of your supporters and hope they open it … hope they engage … and hope they give.

College students are a community of about 20 million as of Fall 2019, according to the National Center for Education Statistics, but how many of those students are employed following graduation and burdened with debt?

Faculty and staff are feeling really stretched when it comes to supporting the student journey at institutions. We know that students today are coming to campus with increasingly high academic and social-emotional needs, and of course, expectations. Yet, each of our institutions is unique. So how do we best utilize researched practices with the skills and needs of our unique student populations?

Recently we’ve explored the notion of employing data governance as a mechanism to guide data-related policies and practices in support of institutional effectiveness.

Established in 1891, Lipscomb University in Nashville, Tennessee combines a rich heritage of traditional academics with forward-thinking innovation in higher education. In addition to being a private, faith-based institution specializing in disciplines ranging from engineering and business to health sciences, the university has also been a leader in competency-based education (CBE).