University Improves Student Recruitment and Retention with New Student Information System

This content was previously published by Campus Management, now part of Anthology. Product and/or solution names may have changed.

Institution raises the bar on student services.

Cleveland University-Kansas City offers a wider range of health care degrees, and is one of the oldest and most respected nonprofit chiropractic colleges in the nation. In an increasingly competitive higher educational landscape, the institution’s goal was to speed and enhance engagement with prospects and students, without having to add more staff.

This would require a new student information system that could scale and automate processes, as well as empower students through more self-service functionality. To meet this goal, the institution implemented CampusNexus® Student, a solution that includes financial aid automation, student self-service, CRM, and workflow and forms builder.

Since that time, Cleveland University has raised the bar on student services, resulting in positive and measurable benefits. With CRM analytics, the institution has created highly targeted admissions campaigns, improving their email campaign response rate by 1,000 percent. Through new APIs and workflows, they have reduced prospect response times on leads by 98 percent—specifically from 24 hours to 30 minutes.