It all started in 1978 when Brian Smith created UGG on the shores of Southern California. His Aussie roots forged a strong love for sheepskin and he was right to believe that one day, the world - all the way to the UK - would share his love. Aligning perfectly with the relaxed and laid-back lifestyle of Southern California, the brand was already a symbol by the mid 80s, gaining a lot of momentum through surf shops. Symbolising the laid-back beach lifestyle, Ugg Boots and shoes have gone on to fully affirm themselves as an icon of casual, modern-day style. The brand reached the UK in 2008, increasing international reach and providing UK fans a destination to experience the UGG brand firsthand. If you haven't already, it's time to fall in love with the Australian sheepskin experience. Whether you are new to the brand or an unconditional lover, you will love the sheepskin experience provided with our range of UGG footwear.