Brand in Focus: LOST

Established in 1991, Lost is a truly iconic surfboard brand, revered for both the quality of its current range and the importance of its contribution to surfboard design over three decades. Founder and head shaper Matt "Mayhem" Biolos is responsible for some of the best-selling and influential surfboard models ever, stretching back to the legendary Round Nose Fish and the subsequent fish resurgence in the '90s. Performance has always been a priority, as evinced by a star-studded roster of world-tour shredders, but Mayhem's continued emphasis on fun, functionality, and the needs of the everyman and woman has helped drive the industry-wide trend towards more voluminous and forgiving surfboards.