Fjällräven was born when a fourteen year old boy took the disappointing quality of outdoor backpacks into his own hands. By adding a wooden frame, he evenly distributed weight across his back making trekking the Swedish mountains easier than ever. Since the 1950's, the company's focus on function and expert innovation has found them success in every corner of the world. Now, thanks to their fundamental ideas remaining the same, this brand delivers all the gear to make outdoor life more enjoyable. With a name meaning Arctic Fox in Swedish, the adaptability and resilience of this small creature can be found in every single one of their products.

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