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Etnies shoes and clothing, first established in 1986, is the first of its kind to be owned and operated by skateboarders themselves. Remaining at the very forefront of this field is no easy feat, yet it's as simple as riding a bike to this brand. After gaining a reputation through technical innovation and over two decades of serious graft, the brand sticks to its roots by sponsoring the likes of Ryan Sheckler, Jose Rojo, Barney Page, Nassim Lachhab, and Willow. If it's good enough for those guys, then it definitely gets the Surfdome stamp of approval.